art vs adv / 2

© 2009, Handoko Tjung, Nuclear Evolution / © 2009, Silvia Scuttari, Tender (Good 50×70 project)

© 2009, Tides Foundation & Funders Workgroup for Sustainable Production and Consumption

ART inspire people
to search meaning of life

ADV inspire people
to consume stuff

SOCIAL ADV inspire people
to reflect upon meanings
/
l’ARTE ispira le persone
a cercare un significato nella vita

la PUBBLICITA’ ispira le persone
a consumare cose di poco valore

la PUBBLICITA’ SOCIALE ispirare le persone
a riflettere sui significati

this is what i call creativity

© 2009, Joshua Allen Harris

art vs advertising

Art or Advertising?

…they call “creative advertising”

Industry
uses
all kind of media
to reach consumers’ attention.

A peace of ART
can
inspire people to search meaning of life
give life a deeper meaning

A peace of ADV
can
inspire people to consume stuff
give life a superficial meaning
/
L’industria
usa tutti i mezzi a disposizione
per cogliere l’attenzione
del consumatore.

L’arte
può
ispirare le persone a cercare il significato della vita
dare alla vita un significato più profondo

La pubblicità
può
ispirare le persone a consumare cose inutili
dare alla vita un significato superficiale

to seek for the beautiful: the book!

all images © 2009, SerraGlia, to seek for the beautiful: the book

“things from a different point of view
through making art
for a better quality of life”

I show my projects for the first time in the format of a book.
It is a collection of selected published and unpublished works (2004-2009) through the art of observing, interpreting and acting:

observing
• NATURAL ABSTRACT
• BUILDING FACADE COLLAGE

Interpreting
• LINES OF PERCEPTION
• ANALOGIE(S)
• FROM ABSTRACT TO ABSTRACT

Acting
• LETTERS AS SIGNS
• COMMON NAMES
• ART IS AN ILLUSION
• ART IS EVERYWHERE
• IMAGINED MUSEUM OF CONTEMPORARY ART
• DON’T!

• ART IS EVERYWHERE: THE BLOG

20×25 cm
80 pages

Yes!
you can buy this book here!

Thank you.