You are currently browsing the monthly archive for June, 2009.

adv-vs-art

social-adv
© 2009, Handoko Tjung, Nuclear Evolution / © 2009, Silvia Scuttari, Tender (Good 50×70 project)

stuff
© 2009, Tides Foundation & Funders Workgroup for Sustainable Production and Consumption

ART inspire people
to search meaning of life

ADV inspire people
to consume stuff

SOCIAL ADV inspire people
to reflect upon meanings

/
l’ARTE ispira le persone
a cercare un significato nella vita

la PUBBLICITA’ ispira le persone
a consumare cose di poco valore

la PUBBLICITA’ SOCIALE ispirare le persone
a riflettere sui significati

Joshua-Allen-Harris
© 2009, Joshua Allen Harris

nike-billboard-transparent
Art or Advertising?

nike-billboard-transparent_2
…they call “creative advertising”

Industry
uses
all kind of media
to reach consumers’ attention.

A peace of ART
can
inspire people to search meaning of life
give life a deeper meaning

A peace of ADV
can
inspire people to consume stuff
give life a superficial meaning

/
L’industria
usa tutti i mezzi a disposizione
per cogliere l’attenzione
del consumatore.

L’arte
può
ispirare le persone a cercare il significato della vita
dare alla vita un significato più profondo

La pubblicità
può
ispirare le persone a consumare cose inutili
dare alla vita un significato superficiale

to seek for the beautiful_1

to seek for the beautiful_2

to seek for the beautiful_3

to seek for the beautiful_4
all images © 2009, SerraGlia, to seek for the beautiful: the book

“things from a different point of view
through making art
for a better quality of life”

I show my projects for the first time in the format of a book.
It is a collection of selected published and unpublished works (2004-2009) through the art of observing, interpreting and acting:

observing
• NATURAL ABSTRACT
• BUILDING FACADE COLLAGE

Interpreting
• LINES OF PERCEPTION
• ANALOGIE(S)
• FROM ABSTRACT TO ABSTRACT

Acting
• LETTERS AS SIGNS
• COMMON NAMES
• ART IS AN ILLUSION
• ART IS EVERYWHERE
• IMAGINED MUSEUM OF CONTEMPORARY ART
• DON’T!

• ART IS EVERYWHERE: THE BLOG

20×25 cm
80 pages

Yes!
you can buy this book here!

Thank you.

ass_3
© 2009, Rune Guneriussen

ass_1
© 1984-91, Christo and Jeanne-Claude, The Umbrellas, US

ass_4
© 784, Mondõshi, Asura

You can just repeat the same things
or
you can repeat several things by the same
colour
shape
function
etc..

This is a pure expression of the imagination:
to assemble” things.

/
Puoi ripetere lo stesso oggetto
o
ripetere diversi oggetti con lo stesso
colore
forma
funzione
ecc..

Questa è una pura espressione della fantasia:
assemblare” oggetti.

TO MAKE ART / FARE ARTE



Observing the surrounds from different points of view can change the perception of the reality.
Among the endless possible points of view, we can find the one more near to the beauty: that is to make art.
Why should everybody make art?
To seek for the beautiful in the daily things it undoubtedly helps us to...
live better.

/
Osservare quello che ci circonda cambiando il punto di vista ci fa cambiare la percezione della realtà.
Tra gli infiniti punti di vista possibili, ricercare quello che si avvicina di più alla bellezza è fare arte.
A cosa ci serve fare arte?
Ricercare il bello nelle cose quotidiane ci aiuta indubbiamente a...
vivere meglio.

SerraGlia

CATEGORIES BY CREATIVE PROCESS

PLEASE, VISIT MY LATEST PROJECTS


Art is everywhere / Flickr group

McD

Icaro (maybe)

Ladybug bike, Riva del Garda, @Terme Romane

More Photos

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