this is what i call creativity

© 2009, Joshua Allen Harris

art vs advertising

Art or Advertising?

…they call “creative advertising”

Industry
uses
all kind of media
to reach consumers’ attention.

A peace of ART
can
inspire people to search meaning of life
give life a deeper meaning

A peace of ADV
can
inspire people to consume stuff
give life a superficial meaning
/
L’industria
usa tutti i mezzi a disposizione
per cogliere l’attenzione
del consumatore.

L’arte
può
ispirare le persone a cercare il significato della vita
dare alla vita un significato più profondo

La pubblicità
può
ispirare le persone a consumare cose inutili
dare alla vita un significato superficiale

to seek for the beautiful: the book!

all images © 2009, SerraGlia, to seek for the beautiful: the book

“things from a different point of view
through making art
for a better quality of life”

I show my projects for the first time in the format of a book.
It is a collection of selected published and unpublished works (2004-2009) through the art of observing, interpreting and acting:

observing
• NATURAL ABSTRACT
• BUILDING FACADE COLLAGE

Interpreting
• LINES OF PERCEPTION
• ANALOGIE(S)
• FROM ABSTRACT TO ABSTRACT

Acting
• LETTERS AS SIGNS
• COMMON NAMES
• ART IS AN ILLUSION
• ART IS EVERYWHERE
• IMAGINED MUSEUM OF CONTEMPORARY ART
• DON’T!

• ART IS EVERYWHERE: THE BLOG

20×25 cm
80 pages

Yes!
you can buy this book here!

Thank you.

A collection of images with repeated objects /2

© 2009, Rune Guneriussen

© 1984-91, Christo and Jeanne-Claude, The Umbrellas, US

© 784, Mondõshi, Asura

You can just repeat the same things
or
you can repeat several things by the same
colour
shape
function
etc..

This is a pure expression of the imagination:
“to assemble” things.
/
Puoi ripetere lo stesso oggetto
o
ripetere diversi oggetti con lo stesso
colore
forma
funzione
ecc..

Questa è una pura espressione della fantasia:
“assemblare” oggetti.

experiments

© 1988, Bruno Munari, Accademia di Brera

© 1988, Bruno Munari, Accademia di Brera

© 1988, Bruno Munari, Accademia di Brera / 1-2

© 1988, Bruno Munari, Accademia di Brera / 2-2

An artist (sometimes) is like an explorer:
making experiments with
lights,
colours
materials
techniques
shapes
et cetera…

why is doing this?
because he wants to define new form of language.

The real artist – the language explorer – should report us what he has discovered through his research, through his art-works.
he should communicate, through his art-work, what he can see and feel:
it means to make us more sensitive on what we normally pay no attention to.
/
L’artista (a volte) è come un esploratore:
fa esperimenti con
luci
colori
materiali
tecniche
forme
et cetera…

perché tutto questo?
perché vuole definire nuove forme di linguaggio.

Il vero artista – l’esploratore dei linguaggi – dovrebbe continuamente esplorare forme di linguaggio sconosciute ed arrivare ad una profonda conoscenza e consapevolezza di esse
comunicandoci
attraverso la sua opera
quello che ha scoperto
raccontandoci quello che è riuscito a vedere
cercando di renderci più sensibili a ciò che siamo indifferenti….